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Email Relationship Management 6 Ways to Message
When it comes to email outreach tools, the data you get back is just as important - if not more so - than
the information you're pushing out. If your recipients aren't even bothering to open your communications, for example, you know
you've lost relevance. If, on the other hand, they're not only opening but clicking on the links you hoped would generate a high
response, then you know you're on to something big and your strategy is working.
Capwiz™ ERM does just this, tracking how many recipients opened your messages and which, if any, of the
links in your email were clicked on. With this data you can gauge not just the success of the current campaign, but also craft
new tactics and strategies based on this and other information. Over time, you develop a comprehensive understanding of, and
appreciation for, your members' wants and needs.
For more information about Capwiz ERM or to receive a demonstration of this software, contact
us at 703.289.4670.
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